Privacy Policy

NOTICE OF PRIVACY PRACTICES

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION.

WHO WILL FOLLOW THIS NOTICE

This notice describes the information privacy practices followed by our employees, staff and other office personnel.  The practices described in this notice will also be followed by healthcare providers you consult with by telephone (when your regular health care provider from our office is not available) who provide “call coverage” for your health care provider.

YOUR HEALTH INFORMATION

This notice applies to the information and records we have about your health, health status, and the health care services you receive at this office.  We are required by law to give you this notice.  It will tell you about the ways in which we may use and disclose health information about you and describes your rights and our obligations regarding the use and disclosure of that information.

HOW WE MAY USE AND DISCLOSE HEALTH INFORMATION ABOUT YOU

For Treatment

We may use health information about you to provide you with medical treatment or services.  We may disclose health information about you to doctors, nurses, technicians, office staff or other personnel who are involved in taking care of you and your health.  For example, your doctor may be treating you for a heart condition and may need to know if you have other health problems that could complicate your treatment…  The doctor may use your medical history to decide what treatment is best for you.  The doctor may also tell another doctor about your condition so that doctor can help determine the most appropriate care for you.

Different personnel in our office may share information about you and disclose information to people who do not work in our office in order to coordinate your care, such as phoning in prescriptions to your pharmacy, scheduling lab work and ordering x-rays.  Family members and other health care providers may be part of your medical care outside this office and may require information about you that we have.

For Payment

We may use and disclose health information about you so that the treatment and services you receive at this office may be billed to and payment may be collected from you, an insurance company or a third party.  For example, we may need to give your health plan information about a service you received here so your health plan will pay us or reimburse you for the service.  We may also tell your health plan about a treatment you are going to receive to obtain prior approval, or to determine whether your plan will cover the treatment.

For Health Care Operations

We may use and disclose health information about you in order to run the office and make sure that you and our other patients receive quality care, for example, we may use your health information to evaluate the performance of our staff in caring for you.  We may also use health information about all or many of our patients to help us decide what additional services we should offer, how we can become more efficient, or whether certain new treatments are effective.

Appointment Reminders

We may contact you as a reminder that you have an appointment for treatment or medical care at the office.

Treatment Alternatives

We may tell you about or recommend possible treatment options or alternatives that may be of interest to you.

Health Related Products and Services

We may tell you about health related products or services that may be of interest to you.

Please notify us if you do not wish to be contacted for appointment reminders, or if you do not wish to receive communications about treatment alternatives or health related products and services.  If you advise us in writing (at the address listed at the top of this notice) that you do not wish to receive such communications, we will not use or disclose your information for these purposes.

You may revoke your Consent at any time by giving us written notice.  Your revocation will be affective when we receive it, but it will not apply to any uses and disclosures which occurred before that time.

If you do revoke your Consent we will not be permitted to use or disclose information for purposes of treatment, payment or health care operations, and we may therefore choose to discontinue providing you with health care treatment and services.

SPECIAL SITUATIONS

We may use or disclose health information about you without your permission for the following purposes, subject to all applicable legal requirements and limitations:

To Avert Serious Threat to Health or Safety

We may use and disclose health information about you when necessary to prevent a serious threat to your health and safety or the health and safety of the public or another person.

Required By Law

We will disclose health information about you when required to do so by federal, state or local law.

Research

We may use and disclose health information about you for research projects that are subject to a special approval process.  We will ask you for your permission if the researcher will have access to your name, address or other information that reveals who you are, or will be involved in your care at the office.

Organ and Tissue Donation

If you are an organ donor, we may release health information to organizations that handle organ procurement or organ, eye or tissue transplantation or to an organ donation bank, as necessary to facilitate such donation and transportation.

Military, Veterans, National Security and Intelligence

If you are or were a member of the armed forces, or part of the national security or intelligence communities, we may be required by military command or other government authorities to release health information about you.  We may also release information about foreign military personnel to the appropriate foreign military authority.

Workers’ Compensation

We may release health information about you for workers’ compensation or similar programs.  These programs provide benefits for work related injuries or illness.

Public Health Risks

We may disclose health information about you for public health reasons in order to prevent or control disease, injury or disability; or report births, deaths, suspected abuse or neglect, non-accidental physical injuries, reactions to medications or problems with products.

Health Oversight Activities

We may disclose health information to a health oversight agency for audits, investigations, inspections, or licensing purposes.  These disclosures may be necessary for certain state and federal agencies to monitor the health care system, government programs, and compliance with civil rights laws.

Lawsuits and Disputes

If you are involved in a lawsuit or a dispute, we may disclose health information about you in response to a court or administrative order.  Subject to all applicable legal requirements, we may also disclose health information about you in response to a subpoena.

Law Enforcement

We may release health information if asked to do so by a law enforcement official in response to a court order, subpoena, warrant, summons or similar process, subject to all applicable legal requirements.

Coroners, Medical Examiners and Funeral Directors

We may release health information to a coroner or medical examiner.  This may be necessary, for example, to identify a deceased person or to determine the cause of death.

Information Not Personally Identifiable

We may use or disclose health information about you in a way that does not personally identify you or reveal who you are.

Family and Friends

We may disclose health information about you to your family members or friends if we obtain your verbal agreement to do so or if we give you an opportunity to object to such a disclosure and you do not raise an objection.  We may also disclose health information to your family or friends if we can infer from the circumstances, based on our professional judgment that you would not object.  For example, we may assume you agree to our disclosure of your personal health information to your spouse when you bring your spouse with you into the exam room during treatment or while treatment is discussed.

In situations where you are not capable of giving consent (because you are not present or due to your incapacity or medical emergency), we may, using our professional judgement, determine that a disclosure to your family member or friend is in your best interest.  In that situation, we will disclose only health information relevant to the person’s involvement in your care.  For example, we may inform the person who accompanied you to the emergency room that you suffered a heart attack and provide updates on your progress and prognosis.  We may also use our professional judgment and experience to make reasonable inferences that it is in your best interest to allow another person to act on your behalf to pickup, for example, filled prescriptions, medical supplies, or X-rays.

OTHER USES AND DISCLOSURES OF HEALTH INFORMATION

We will not use or disclose your health information for any purpose other than those identified in the previous sections without your specific, written Authorization.  We must obtain your Authorization separate from any Consent we may have obtained from you.  If you give us Authorization to use or disclose health information about you, you may revoke that Authorization, in writing, at any time.  If you revoke your Authorization, we will no longer use or disclose information about you for the reasons covered by your own written Authorization, but we cannot take back any uses or disclosures already made with your permission.

If we have HIV or substance abuse information about you, we cannot release that information without a special signed, written Authorization (different than the Authorization and Consent mentioned above) from you.  In order to disclose these types of records for purposes of treatment, payment or health care operations, we will have to have both your signed Consent and a special written Authorization that complies with the law governing HIV or substance abuse records.

YOUR RIGHTS REGARDING HEALTH INFORMATION ABOUT YOU

You have the following rights regarding health information we maintain about you:

Right to Inspect and Copy

You have the right to inspect and copy your health information, such as medical and billing records, that we use to make decisions about your care.  You must submit a written request to our privacy official in order to inspect and/or copy your health information.  If you request a copy of the information, we may charge a fee for the costs of copying, mailing or other associated supplies.  We may deny your request to inspect and/or copy in certain limited circumstances.  If you are denied access to your health information, you may ask that the denial be reviewed.  If such a review is required by law, we will select a licensed health care professional to review your request and our denial.  The person conducting the review will not be the person who denied your request, and we will comply with the outcome of the review.

Right to Amend

If you believe health information we have about you is incorrect or incomplete, you may ask us to amend the information.  You have the right to request an amendment as long as the information is kept by this office.

To request an amendment, complete and submit a Medical Record Amendment/Correction Form to our privacy official.  We may deny your request for an amendment if it is not in writing or does not include a reason to support the request.  In addition, we may deny your request if you ask us to amend information that:

a) We did not create, unless the person or entity that created the information is no longer available to make the amendment.

b) Is not part of the health information that we keep.

c) You would not be permitted to inspect and copy.

d) Is accurate and complete.

Right to an Accounting of Disclosures

You have the right to request an “accounting of disclosures.”  This is a list of the disclosures we made of medical information about you for purposes other than treatment, payment and health care operations.  To obtain this list, you must submit your request in writing to our privacy official.  It must state a time period, which may not be longer than six years and may not include dates before April 14, 2003.  Your request should indicate in what form you want the list (for example, on paper electronically).  We may charge you for the costs of providing the list.  We will notify you of the cost involved and you may choose to withdraw or modify your request at that time before any costs are incurred.

Right to Request Restrictions

You also have the right to request a restriction or limitation on the health information we use or disclose about you for treatment, payment or health care operations.  You also have the right to request a limit on the health information we disclose about you to someone who is involved in your care or the payment for it, like a family member or friend.  For example, you could ask that we not use or disclose information about a surgery you had.

We are Not Required to Agree to Your Request

If we do agree, we will comply with your request unless the information is needed to provide you emergency treatment.  To request restrictions, you may complete and submit a Request for Restricting Uses and Disclosures and Confidential Communications Information Form to our privacy official.

Right to Request Confidential Communications

You have the right to request that we communicate with you about medical matters in a certain way or at a certain location.  For Example, you can ask that we only contact you at work or by mail.

To request confidential communications, you may complete and submit the Requests for Restricting Uses and Disclosures and Confidential Communications to our privacy official.  We will not ask you the reason for your request.  We will accommodate all reasonable requests.  Your request must specify how or where you wish to be contacted.

Right to a Paper Copy of This Notice

You have the right to a paper copy of this notice.  You may ask us to give you a copy of this notice at any time.  Even if you have agreed to receive it electronically, you are still entitled to a paper copy.  To obtain such a copy, contact our privacy official.

CHANGES TO THIS NOTICE

We reserve the right to change this notice, and make the revised or changed notice effective for medical information we already have about you as well as any information we receive in the future.  We will post a summary of the current notice in the office with its effective date in the top right hand corner.  You are entitled to a copy of the notice currently in effect.

COMPLAINTS

If you believe your privacy rights have been violated, you may file a complaint with our office or with the Secretary of the Department of Health and Human Services.

To file a complaint with our office, contact our privacy official.  You will not be penalized for filing a complaint.

THE WEBSITE USES COOKIES

We use 3rd party services to track web site activity that may store “cookies” on your computer when you visit our website. This allows us and/or the service to recognize your computer the next time you visit us or visit other web sites that may serve ads to you.

The type of information we collect as a result of a cookie is specific to your computer and may include the Internet Protocol (IP) address, the date and time you accessed our website and what parts of the website were visited. We collect this information to monitor the usage and usefulness of our website and for statistical purposes. You may set your browser to notify you when you receive a cookie or to refuse receiving it.

THIS WEBSITE USES GOOGLE ANALYTICS

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are placed on your computer, to help us analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. We also use Google analytics demographic and location targeting and related features to help us better understand the users of our web site and reach them with online advertising. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

This website also uses Google AdWords, Remarketing, Bing Ads, Facebook Ads, custom audiences and potentially other online advertising services and tactics

This website uses Google AdWords and its remarketing capability to advertise on third party websites (including Google) to previous visitors to our site. This allows us to advertise to previous visitors who may or may not have completed a task on our site, for example asking a question or requesting an appointment. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin or visiting http://www.google.com/settings/ads

On Facebook, users can opt-out of the collection and use of information for ad targeting and learn more at www.aboutads.info/choices and https://www.facebook.com/settings?tab=ads

We may also use other 3rd party remarketing services and/or other online advertising services such as Bing Ads, Facebook, LinkedIN, and others.

THIS WEBSITE MAY ALSO USE “CALL TRACKING” NUMBERS

This website may also track phone calls made to the phone number(s) listed on its web pages or phone numbers listed in ads on Google, Bing and Yahoo. When a caller makes a call to a call tracking number, standard callerID information is passed onto the 3rd party call tracking service and made available to us. In addition, information such as the keyword used and other information related to the ad that was clicked may also be provided to us. Callers wishing to minimize the information passed on to the service may block callerID information prior to making the call or may instead of calling, contact us using the online request form on our web site. Some services we may use have the capability of recording calls. Should a call be recorded, you, the caller, shall be notified with an automated message similar to “this call may be recorded for quality assurance purposes”. Should you not wish to have a recorded conversation, you may request a call back upon calling. Our returned phone calls are not recorded. If a call is ever recorded, the notification as such would precede conversation.